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Why Retention Now Hinges on Smarter Personalization Strategies

Parks Associates research indicates that nearly 40% of streaming subscribers have canceled at least one service in the past year, often citing a lack of content relevance as a key factor.

From the article, "Why Retention Now Hinges on Smarter Personalization Strategies"  by Ghumro

Previously In The News

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Parks Associates’ recent whitepaper, From Smart Home to Building Intelligence argues that multifamily properties are moving beyond standalone smart-home features toward integrated building-intelli...

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In a July press release, Kristen Hanich, an industry analyst and senior director of research at Parks Associates, said that more broadband providers are sharpening their focus on lowering prices a...

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