Register

I agree with the Privacy Policy

In The News

Why It’s Better To Not Assume Customers Want AI

July 01, 2025

home automation

artificial intelligence

A separate study described in the WSJ article, conducted by Parks Associates, confirms this trend. Of roughly 4,000 Americans surveyed, 18% said AI would make them more likely to buy, 24% said less likely, and 58% said it made no difference.

Among younger respondents (age 18 to 44), 24% to 27% said they would likely buy a product advertised as including AI. But among respondents age 65 and older, 32% said they would be less likely to buy a product advertised with AI.

The most affluent customer segment, older adults with disposable income, is the group most often rejecting AI marketing.

From the article, "Why It’s Better To Not Assume Customers Want AI" by Roger Dooley

Previously In The News

Dish’s Sling Seen Passing 1 Million Users in Cord-Cutting Race

The milestone puts Sling TV ahead of Time Warner Inc.’s HBO Now in total subscribers, according to Brett Sappington, an analyst with Parks Associates, which bases its information on consumer surveys a...

OTT Growth Spreads Across Services

Parks notes that rising stars like Showtime and CBS are making big plays to capture market share in OTT. And MLB.TV has seen increases through partnerships, such as T-Mobile’s offering of a free subsc...

Top Smartwatch Daily Activities: Fitness Tracking, Notifications

The idea of consumers treating smartwatches as voice communication devices to make and receive phone calls hasn’t quite materialized. Rather, smartwatches are being used more as devices for activit...

Sony Goes All In on PlayStation

Sony has also been trying to make the PS4 a set-top box. Channel packages for its PlaySation Vue streaming-TV service start at $30 a month in some places and include programming from U.S. broadcast ne...

‹
1
2
...
710
711
712
713
714
715
716
...
738
739
›