Register

I agree with the Privacy Policy

In The News

Why It’s Better To Not Assume Customers Want AI

July 01, 2025

home automation

artificial intelligence

A separate study described in the WSJ article, conducted by Parks Associates, confirms this trend. Of roughly 4,000 Americans surveyed, 18% said AI would make them more likely to buy, 24% said less likely, and 58% said it made no difference.

Among younger respondents (age 18 to 44), 24% to 27% said they would likely buy a product advertised as including AI. But among respondents age 65 and older, 32% said they would be less likely to buy a product advertised with AI.

The most affluent customer segment, older adults with disposable income, is the group most often rejecting AI marketing.

From the article, "Why It’s Better To Not Assume Customers Want AI" by Roger Dooley

Previously In The News

Irdeto Secures Its 16 Millionth STB

“The video services and delivery landscape has become incredibly complex, and concerns about piracy and password-sharing is growing,” said Glenn Hower, research analyst for Parks Associates. “Among di...

Majority Of US OTT Services Subscription-Only

“Services are experimenting with a variety of business models in order to differentiate themselves in this crowded market dominated by Netflix, Hulu, and Amazon. Smaller OTT companies are experimentin...

Here's How Apple Failed In TV

Even with solid growth from Apple TV last year, research firm Parks Associates estimated it to be fourth behind Google, Amazon, and Roku in streaming device sales last year. Of the 42 million streamin...

CVS Has Launched Its Own Mobile Wallet — And It's Poised For Success

Data from Parks Associates shows that US consumers prefer retailer-based options to general-purpose mobile wallets. These platforms can attract tremendous popularity — Starbucks now processes 25% of i...

‹
1
2
...
511
512
513
514
515
516
517
...
742
743
›