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Why Disney, Paramount, and Peacock’s Money Troubles Are Good For You

“In these distribution partnerships, the service benefits from having a greater content library without incurring production costs,” said Eric Sorensen, who runs the streaming video tracker for research firm Parks Associates. “The ability to distribute content outside of your ecosystem also means new eyeballs; a strategy for bringing in new subscribers down the line is to distribute only one season but retain the others for the core service.”

From the article, "Why Disney, Paramount, and Peacock’s Money Troubles Are Good For You" by Roger Cheng

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Apple’s Swift Playgrounds expands to drones, robots

“Getting consumers to interact with Apple in a whole bunch of different ways helps develop that positive relationship early,” said Jennifer Kent, a director of research at Parks Associates, a Dallas r...

SF startup introduces a cheaper smart lock, at $149

Brad Russell, a senior analyst with the research firm Parks Associates, said only about 7 percent of U.S. homes with broadband Internet service have installed Internet-connected door locks. Device...

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