Providing market intelligence for more than 35 years

In The News

Why customers lose in Amazon's removal of Google, Apple streaming sticks

“The lure of free shipping via Amazon Prime is a non-factor,” he said. “The decision will likely not help Amazon build a content-device ecosystem around its Fire TV Stick.”

Amazon’s streaming devices has slowly been gaining in sales against Google and Apple. Although Roku is the top-selling brand, accounting for 36 percent of sales according to Parks Associates, Amazon overtook Apple for third place. Google places second with 23 percent marketshare.

From the article "Why customers lose in Amazon's removal of Google, Apple streaming sticks" by Jordan Valinsky.

Previously In The News

Parks Associates Confirmed As Knowledge Partner For Autonomous Car Detroit

Parks Associates is an internationally recognized market research firm specializing in emerging consumer technology products and services. The company’s expertise includes the Internet of Things (IoT)...

Streaming bills are piling up: Do you care?

In June, Parks Associates released a study that found video-streaming services in the U.S. will see revenue jump from $9 billion in 2014 to $19 billion in 2019. The company reported that 57% of househ...

How Hulu Is Ramping Up To Win And Keep Subscribers

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television’s contract model, can cancel service with a click of the m...

Netflix Earnings Preview: Is Streaming Video Giant Still Snagging New Subscribers?

On top of that, the industry churn rate—a metric used to reflect cancelled subscriptions to streaming services overall—shot up 41% in Q1, the most recent statistic available, as consumers experimented...