Providing market intelligence for more than 35 years

In The News

Why customers lose in Amazon's removal of Google, Apple streaming sticks

“The lure of free shipping via Amazon Prime is a non-factor,” he said. “The decision will likely not help Amazon build a content-device ecosystem around its Fire TV Stick.”

Amazon’s streaming devices has slowly been gaining in sales against Google and Apple. Although Roku is the top-selling brand, accounting for 36 percent of sales according to Parks Associates, Amazon overtook Apple for third place. Google places second with 23 percent marketshare.

From the article "Why customers lose in Amazon's removal of Google, Apple streaming sticks" by Jordan Valinsky.

Previously In The News

Cutting the cord: 59% of Americans have canceled cable TV, signaling the dominance of streaming giants Netflix, Hulu and Amazon

Netflix is also preparing to crackdown on illegal account sharing via new artificial intelligence software, which will be able to analyze which users are logged in and then flag shared accounts. Th...

Report: U.S. Households Will Buy More Than 10 Million Smart Home Controllers in 2021

Parks Associates announced new smart home research today showing 26% of smart homeowners purchased their devices from brick-and-mortar retail stores such as Best Buy, Home Depot, or Walmart, making th...

Amazon is driving more transaction-based revenue for TV networks and studios

Meanwhile, Amazon’s Fire TV stick, which competes with Apple TV and Roku as one of the top connected TV devices, also continues to gain market share, which has likely helped drive more people to watch...

Nearly 80% Of US Spanish-Language Households Subscribe To OTT Video Services

“While pay-TV penetration has declined among US broadband households, adoption has remained steady among Spanish-bilingual households over the past few years. Cord cutting does not have the same impac...