Providing market intelligence for more than 35 years

In The News

Why Amazon Will Stop Selling Apple TV and Google Chromecast

According to a recent Parks Associates report on streaming media devices, Amazon, Apple, Google, and Roku accounted for 86 percent of streaming media player sales to the nation's broadband households in 2014. That means that at the end of this month, Amazon will no longer sell two of the four top-selling players in the U.S. 

From the article "Why Amazon Will Stop Selling Apple TV and Google Chromecast" by James K. Willcox.

Previously In The News

The Challenge of Net Zero Beyond California

As a result, ZE builders focus on the attributes of a higher quality home, which provides the homeowner with a healthier, quieter, more comfortable, and more energy-efficient home. A key message is th...

22% of US broadband homes watch terrestrial TV

Approximately 22% of US broadband households use an antenna to watch over-the-air broadcasts, according to Parks Associates. Households with both antennas and pay TV subscribe to multiple OTT video...

Subscriptions account for nearly 86% of US internet TV and movie spending

New research from Parks Associates finds that subscriptions, formerly representing just over half of total online video spending in 2012, now account for nearly 86% of all internet spending on TV and...

Netflix Is Winning Streaming’s Own ‘Squid Game’

Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt...