At last count, 27 subscription-based video streaming platforms were launched in the U.S. in 2016, according to Dallas market research group Parks Associates.
A handful were started by large media conglomerates, while others began with funding from ambitious investors seeking a foothold in digital pay-TV as traditional cable TV and satellite services have stopped growing. Subscribers totaled 96.8 million at the end of the third quarter, compared with 99.8 million four years ago, according to media analyst firm MoffettNathanson.
From the article "Who Will Survive the Ever-Crowded Market for Subscription Video-on-Demand?" by Leon Lazaroff.
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