Providing market intelligence for more than 35 years

In The News

Who Will Survive the Ever-Crowded Market for Subscription Video-on-Demand?

At last count, 27 subscription-based video streaming platforms were launched in the U.S. in 2016, according to Dallas market research group Parks Associates.

A handful were started by large media conglomerates, while others began with funding from ambitious investors seeking a foothold in digital pay-TV as traditional cable TV and satellite services have stopped growing. Subscribers totaled 96.8 million at the end of the third quarter, compared with 99.8 million four years ago, according to media analyst firm MoffettNathanson.

From the article "Who Will Survive the Ever-Crowded Market for Subscription Video-on-Demand?" by Leon Lazaroff.

Previously In The News

Parks: Roku Most-Used Streaming Media Device

Roku is the most popular brand of streaming media players, followed by Amazon’s Fire TV, according to new data from Parks Associates. “Historically, Amazon and Roku have dominated the streaming med...

Thinking About Buying a Roku? Study Says This Streaming Media Player is Most Popular

A recent report from Parks Associates, titled the Tech Ecosystem Dashboard, indicates that Roku is the most frequently used brand of streaming media players (SMP), with Amazon following closely behind...

Smart TV OS exerts more influence on viewing, discovery

According to survey data from Parks Associates streaming media players have increased their market share in U.S. households, with 46% of internet households owning at least one.  Roku and Amazon’s...

Roku, Amazon Lead Streaming Media Player Market

New research from Parks Associates finds that Roku is the most popular brand of streaming media players, making up 43% of streaming products among homes that use those devices. While Roku devices r...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive