Providing market intelligence for more than 35 years

In The News

Where IoT and 2G Intersect

In early 2015, IoT research from Parks Associates predicted rapid growth in the smart home in 2015, as 37 percent of U.S. broadband households intended to buy one or more smart devices this year. The current positioning for consumer IoT products creates an expectation with consumers that IoT products like the Nest Learning Thermostat or Philips Hue should easily interoperate with other IoT devices in the home.

Given the fact that 20 percent of homes have professionally monitored security systems, there will be a high level of overlap between your current customers and this segment of smart home IoT early adopters. The opportunity for security dealers is to be savvy enough to tap into the IoT trend by making the security panel appear simply as one additional smart, connected IoT device in the home that they happen to already own.

From the article "Where IoT and 2G Intersect" by Shawn Welsh.

Previously In The News

Research: Increase in Digital Antenna Use Indicates Cord Cutting

The percentage of U.S. broadband households that use digital antennas in their home has steadily increased, reaching 20% near the end of 2017, up from 16% in early 2015, according to new consumer rese...

Millennials Lead Smart Home Holiday Season Shopping

Millennials will represent the largest group of shoppers when it comes to Smart Home and consumer electronics purchases this holiday season, with 46 percent of younger consumers indicating “high inten...

Nearly 50 Percent Of U.S. Broadband Households Used A Voice-Activated Digital Assistant in 2017

“Innovations such as voice have resonated with consumers, quickly creating new opportunities for companies to leverage voice as a user interface within the consumer IoT,” said Elizabeth Parks, SVP, Pa...

The Best Wearable Fitness Tech We Saw At CES 2017

It’s one of the biggest arms races of the 21st century—literally. Once the preserve of hardcore fitness junkies, the activity tracker industry has exploded into the mainstream and is now set to surpas...