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When it comes to live sports, consumers show streaming services the money

January 23, 2024

“Sports content drives eyeballs, advertisers know it, streaming services know it,” said Eric Sorensen, senior analyst with Parks Associates.

From the article, "When it comes to live sports, consumers show streaming services the money" by Meghan McCarty Carino

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About Parks Associates

When it comes to live sports, consumers show streaming services the money

Previously In The News

91% of viewers like streaming aggregation, survey says

The U.S. has nearly 300 OTT services to choose from

On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

Could streaming giants start to clamp down on password sharing?

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