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When it comes to live sports, consumers show streaming services the money

January 23, 2024

“Sports content drives eyeballs, advertisers know it, streaming services know it,” said Eric Sorensen, senior analyst with Parks Associates.

From the article, "When it comes to live sports, consumers show streaming services the money" by Meghan McCarty Carino

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When it comes to live sports, consumers show streaming services the money

Previously In The News

Study: Spanish-Speaking Subs More Likely To Pay For TV

Roku Remains On Top Of The Streaming Media Market

5% of Broadband Users Likely to Cut the Cord in the Next 12 Months

Home, Where the Smart Is

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