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When Is It Worth Giving Up Your Data? Americans Aren’t Quite Sure

But thermostats that collect data on you aren’t a hypothetical. In fact, they’re quickly becoming the standard: By 2017, market research firm Parks Associates estimates more than half of the thermostats sold in the United States will be “smart.” And one of the biggest players in the market is Nest, which is offered by Google parent-company Alphabet that makes much of its revenue by tracking our behavior and selling us targeted ads.

From the article "When Is It Worth Giving Up Your Data? Americans Aren’t Quite Sure" by Andrea Peterson and Hayley Tsukayama.

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A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...

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Parks Associates found that there was little difference when it came to concerns about someone controlling smart products uninvited versus accessing the historical data products generate. In both case...

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