Providing market intelligence for more than 35 years

In The News

What We Watch, Where We Watch It

Meanwhile, Parks Associates, in its "Disruption in Video Sourcing and Production" research report, found that nearly 35% of U.S. broadband households watch user-generated video on sites like YouTube, Vimeo and DailyMotion, more than 10 days per month. Three-fourths of U.S. broadband households access this content at least once per month, and -- back to the growing reliance on mobile access -- about 13% of U.S. broadband consumers said they have watched live-streamed video on a mobile app.

From the article "What We Watch, Where We Watch It" by Gary Arlen.

Previously In The News

Siemens Convergence Creators: OTT services for the young generation

Parents strive to keep up with and stay on top of their offspring’s viewing habits which are again transforming as the young generation is rapidly developing into the most important target group for O...

CES: 50% of flat-panel shoppers seeking 4K capability

Parks Associates announced new European research today at CES 2016 showing that over 50% of households in the UK, France, Germany and Spain planning to buy a flat-panel TV in the next 12 months consid...

Netflix Has Lowest OTT US Subscriber Churn Rates

Several factors contribute to OTT video service churn by consumers, according to Brett Sappington, senior director of research at Parks Associates. “In some instances, consumers are experimenting with...

In -Home Health Monitoring Market Faces Near -Term Uphill Struggle

According to Parks Associates, in -home health monitoring is a service that allows patients to use network -connected measurement devices, such as glucose meters, weight scales, and peak flow meters,...