Providing market intelligence for more than 35 years

In The News

What We Watch, Where We Watch It

Meanwhile, Parks Associates, in its "Disruption in Video Sourcing and Production" research report, found that nearly 35% of U.S. broadband households watch user-generated video on sites like YouTube, Vimeo and DailyMotion, more than 10 days per month. Three-fourths of U.S. broadband households access this content at least once per month, and -- back to the growing reliance on mobile access -- about 13% of U.S. broadband consumers said they have watched live-streamed video on a mobile app.

From the article "What We Watch, Where We Watch It" by Gary Arlen.

Previously In The News

vMVPD market shakeout won’t happen in 2018, analysts say

The group, however, didn’t bite, forming a consensus that these are the early days for the virtual MVPD industry. Despite rampant competition for subscribers, high programming costs and loss-leader pr...

About 20% of U.S. broadband households get live TV through an antenna, Parks Associates says

The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...

Apple’s TV service faces its biggest test yet as free trials run out

Apple reducing its reliance on free trials for Apple TV+ is a “critical point” for the service, said Parks Associates research director Steve Nason, who follows the streaming industry. “For newer o...

The probability of success for ESPN+

Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...