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What Shifting Data Use Means for Pay-TV and Video Services

The bottom line is that operators need to begin now, knowing that changes will take years to accomplish. Companies must begin with specific goals and objectives in mind, with appropriate expectations of results and timing. The strategy needs to be top-down, with commitments of executive management driving the change. 

From the article "What Shifting Data Use Means for Pay-TV and Video Services" by Brett Sappington.

Previously In The News

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There have been some public reports that credential sharing has increased dramatically in recent months. A OnePoll study commissioned by Tubi reported that as of March, 42% of adults were sharing acco...

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Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".

Streaming is heading toward a breaking point with consumers

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A new study from Parks Associates reveals that a whopping 43% of households are planning to switch to vMVPDs this year, a category I’m willing to bet few of them were even aware of a year or two ago,...