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What's The Secret To Retaining Fickle Internet TV Audiences?

January 25, 2016

A study from Parks Associates (see graphic) sums up the problem. Viewers sign up and get their fix, knowing that they can drop the service any time and subscribe again in the future when a new series or another Amy Schumer special becomes available.

In order for OTT to retain its momentum in the market and offer a real alternative to cable and satellite, it must retain customers. A leaky bucket will never reach a tipping point. Today, three main strategies can reduce OTT churn.

From the article "What's The Secret To Retaining Fickle Internet TV Audiences?" by Iddo Shai.

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Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300. The firm said the total is more than double the amou...

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91% of viewers like streaming aggregation, survey says

Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...

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About Parks Associates

What's The Secret To Retaining Fickle Internet TV Audiences?

Previously In The News

Apple earnings could offer clues on streaming performance

The U.S. has nearly 300 OTT services to choose from

Could streaming giants start to clamp down on password sharing?

91% of viewers like streaming aggregation, survey says

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