Providing Market Intelligence for 40 Years

In The News

What Are The Obstacles To Mass Smart Home Adoption?

Speakers from Comcast, AT&T Digital Life, Schneider Electric, Vivint Smart Home, Rovi and Hewlett-Packard and others participated in Parks Associates annual Connections conference in San Francisco this week. Among the topics tackled were business models for the smart home, and the fundamental need for partnerships to make the Internet of Things (IoT) space truly work.

“There are several alternative business models emerging for the smart home, including a two-sided business model, from companies such as EnergyHub and WattzOn, and open platforms, where Samsung, through SmartThings, has moved aggressively into this space,” Tom Kerber, director, research, home controls an energy at Parks Associates, says. “We had a near-universal agreement among Connections speakers and attendees that partnerships are critical to success in IoT. By 2020, more than 24 million U.S. broadband households will have a smart home controller, making 2016 the ideal time for businesses to build the partnerships they need to achieve the vision of an IoT-enabled smart home.”

From the article "What Are The Obstacles To Mass Smart Home Adoption?" by Laura Hamilton.

Previously In The News

Fitbit, Apple Watch could bring new era of health monitoring

Sixteen percent of US households with broadband connections report owning at least one smartwatch, according to data from Parks Associates, a market research firm. That's up from 4 percent in the firs...

GPS trackers are leaking info on your kids: What to do

A growing number of consumers (79%, according to Parks & Associates research), are concerned about privacy in their smart devices. CNET has made privacy and security a much bigger factor when reviewin...

At CES 2019, Apple finally sets iTunes, AirPlay loose

The number of households with a streaming player has quadrupled in the last five years, according to Parks Associates, but Apple trails Roku and Amazon in market share, and it seldom discounts its pri...

Amazon Fire TV tops 30 million active users, seeming to beat Roku

The market for video streaming devices is exploding. The number of households with a streaming player has quadrupled in the last five years, according to Parks Associates, and Roku and Amazon have bee...