Providing Market Intelligence for 40 Years

In The News

What’s hot in OTT: Sports networks

According to a new study from Parks Associates, a market research and consulting firm, sports networks rank No. 4 and No. 5 behind the Big Three OTT services in terms of subscribers.

And three sports streaming services rank in the top 10 overall.

MLB.tv, a subscription service where viewers can watch out-of-market baseball games, ranks fourth. WWE Network, which offers a library of wrestling content as well as live pay-per-view events, comes in at fifth.

And NFL Game Pass, which allows viewers to rewatch every regular-season game and listen to live home radio feeds, is No. 8.

From the article "What’s hot in OTT: Sports networks" by Bill Cromwell.

Previously In The News

It's Not Even Close: Apple, Samsung Smartphone Marketleaders

Apple and Samsung are leaving competitors LG and Motorola in the dust. New research from Parks Associates shows, for example, that LG has dropped to just 9% of consumer-reported brand share, behind Ap...

Residential fiber is now table stakes for boosting NOI

A recent Parks Associates survey finds that about 4 in 10 U.S multi-dwelling apartment residents say they're open to bundling internet services with their monthly rent. What's more, over three-fourths...

Top Three Dominate As US OTT Churn Edges Upwards

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT serv...

AT&T kills Plenti loyalty program but touts ongoing Thanks campaign

Parks Associates reported last year that 60% of respondents in a survey valued a rewards program for being a loyal customers, third only to the ability to roll over unused data (66%) and free access t...