Providing market intelligence for more than 35 years

In The News

What’s hot in OTT: Sports networks

According to a new study from Parks Associates, a market research and consulting firm, sports networks rank No. 4 and No. 5 behind the Big Three OTT services in terms of subscribers.

And three sports streaming services rank in the top 10 overall.

MLB.tv, a subscription service where viewers can watch out-of-market baseball games, ranks fourth. WWE Network, which offers a library of wrestling content as well as live pay-per-view events, comes in at fifth.

And NFL Game Pass, which allows viewers to rewatch every regular-season game and listen to live home radio feeds, is No. 8.

From the article "What’s hot in OTT: Sports networks" by Bill Cromwell.

Previously In The News

How Hackers Crippled Iran’s Financial System

We looked at a second study that just released from a market research company called Parks Associates that also found a little more hesitancy to buy a product if AI were mentioned. It wasn't like it w...

It’s Official: Streaming is King (and One Provider Rules Over All Others)

Many Americans, according to reports done by the likes of Coupon Cabin, say they’ve cancelled at least one streaming subscription due to the increasing costs. Other reports, like those conducted by Pa...

The need for more middle mile

This higher peak takes into consideration the growth of Wi-Fi-enabled devices entering homes, with sources such as Plume IQ and Parks Associates noting that the average household has anywhere from 20...

Something Hilarious Happens When Potential Customers See That a Product Has AI Features

In another study highlighted by the WSJ, researchers at the firm Parks Associates surveyed around 4,000 US consumers' feelings towards AI marketing, with a slightly more blunt approach: "We straight u...