Providing market intelligence for more than 35 years

In The News

Western Europe Lags US For Smart Home Penetration, Research Shows

“We are seeing adjacent markets, including connected cars, connected health, home security, energy, entertainment, and insurance, creating new value cases by adopting and expanding on smart home technologies,” says Parks Associates.

Parks Associates notes that while many European service providers have incorporated the smart home concept into their solutions, consumers in the four largest Western European countries are still have a low level of awareness about what a smart home actually is and the benefits of having one.

From the article "Western Europe Lags US For Smart Home Penetration, Research Shows" by Adam Bannister.

Previously In The News

Is Sharing Your Netflix Password Illegal?

In other words, it could be applied to the consensual sharing of a Facebook password. In the court’s ruling, the “owner” is not the user or the account-holder; it is the platform owner. And according...

Parks: 83% of U.S. Internet Households Subscribe to at Least One OTT Service

  A solid majority — 83% — of U.S. internet households now subscribe to at least one OTT service, according to new consumer research from Parks Associates. Meanwhile, 45% still subscribe to a tradi...

Survey: Streaming Service Churn Rates Hit 44%

Churn has long been an issue in the streaming market. For streaming service providers, it’s a problem to be overcome. For subscribers, it’s a fact of life. The latest word out from Parks Associates pi...

Study: 31% Of Broadband Households Have More Than One OTT Subscription

The study forecasts continued industry growth because of consumer willingness to subscribe to multiple OTT services. The report also pointed out that 2016 average OTT spending reached $7.95, an amount...