Providing market intelligence for more than 35 years

In The News

Week in gadgets: Rise of tech DIY with home brewer and genetics kit

Despite Apple TV being on the market longer than the Chromecast, new figures show that the Google product has 20pc of the market cornered compared with Apple TV at 17pc, and yet, both pale in comparison to the Roku streaming stick which has 29pc of the US marketshare.

Meanwhile, newcomers Amazon and their Fire TV stick is gathering pace claiming 10pc of the market leaving almost a quarter of the market left to various other streaming devices.

Parks Associates, who undertook the research, estimates that by 2017, there will be approximately 50m streaming devices worldwide.

From the article "Week in gadgets: Rise of tech DIY with home brewer and genetics kit" by Colm Gorey.

Previously In The News

Antennas Get A Good Reception Again

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...

Report: Viewers Say Churn is Based on Lack of New, Original Content

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...

Voice shopping in retail expected to grow to $40 billion by 2022

While home speakers, as well as the use of AI assistants on smartphones and tablets, figure centrally into the voice shopping market, there is also great potential in the automobile market. A study by...

Report: Pay-TV Subscriptions to Drop 27% by 2024; Streaming Apps to Pick Up the Slack

Pay-TV services are showing their age as subscribership continues to fall, leading to a projected 76.7 million subscriber decrease by 2024, according to a report by Parks Associates. This drop wou...