Providing market intelligence for more than 35 years

In The News

Wearables trends reflect growing use of analytics, customized value proposition

Data and user privacy remain top reasons consumers are wary of wearable devices. For instance, a recent Parks Associates report notes that about 35 percent of consumers who responded to a survey say they fear their health data will not remain confidential if put online; additionally, 23 percent of broadband household owners who responded to the Parks Associates survey cite privacy and security concerns in using connected health devices.

However, Kaul dismisses security as a top challenge, given consumer use of mobile payment technologies, cloud data storage and online banking services.

"Consumers, in my view, have already made the tradeoff using mobile and Internet services, in return for taking risks with security and privacy," he says. "Security threats will always be there, and consumer services will need to keep their guard up. The smartphone is going to be the central platform for collecting and analyzing this health data using wearables, with an increasing array of sensors on the smartphone itself."

From the article "Wearables trends reflect growing use of analytics, customized value proposition" by Judy Mottl.

Previously In The News

J.D. Power: 5G Fixed Wireless Has the Highest Customer Satisfaction

“The implications for companies like T-Mobile, which can offer this affordable alternative without cutting into other aspects of their businesses, or for a potential disrupter looking to make waves in...

The Smart Money: Smart Smoke/CO Detection on the Rise

Parks Associates’ newly released report, Smart Smoke and CO Detectors: Market Assessment 2024 reveals smart smoke/CO detectors generated $771 million in revenue in the U.S. in 2023, with growth projec...

Survey: 18% US homes have 6 or more smart devices

Parks Associates’ Smart Home Dashboard, quarterly consumer research featuring surveys of US internet households, finds 45 per cent of US internet households have at least one smart home device and 18...

Parks Associates: U.S. Households Consuming 43.5 Hours Of Video Per Week Across All Viewing Devices

At NAB Show today, Parks Associates released new research, The Viewer Journey: Navigating Streaming Options, revealing U.S. Internet households now consume 43.5 hours of video per week on average acro...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive