In The News

Wearables spur on health consumerization

August 29, 2015

remote health monitoring

connected health devices

The wearables market for health and wellness is on the cusp of a significant stride forward, thanks to modern wearable technologies that provide the means to collect and manage health and wellness data in a more convenient and automated fashion. Parks Associates data shows growth in several wearables categories, including digital pedometers and GPS watches.

Wearable devices and their apps offer new means for consumers to manage their health and wellness. Wearables have emerged for fitness tracking, medical condition management, wellness monitoring, and personal safety assistance, among other use cases. New form factors like earbuds, headbands, patches, and smart fabrics enable the collection of new forms of data and push the use case horizon even further.

Parks Associates wearable device research shows U.S. consumers are interested in the benefits that wearable devices provide for health use cases:

29% of U.S. broadband households own one connected health device, and 12% own multiple connected health devices.
More than 60% of future smart watch buyers plan to use a smart watch to track fitness.
35% of U.S. smart watch owners are willing to share data from their device for a health insurance discount.

From the article "Wearables spur on health consumerization" by Jennifer Kent.

Previously In The News

Roku's New $30 Express Box Is The Cheapest Roku Yet

The lower end of the streaming video market is one of the fastest growing segments for the company, Roku says, both in its line of relatively inexpensive Roku TVs and its separate streaming media devi...

Kickstarter Darling Challenges Blue Apron--With a Hardware Twist

To this point, Patrice Samuels, a senior analyst at Parks Associates, a marketing research and consulting company, says that Tovala has to prove the food tastes good enough to offset the cost of p...

OTA TV Viewing: Found In Nearly 1 in 4 Broadband Homes

New research from Parks Associates suggests that may be the case, given the percentage of U.S. broadband households that use a digital antenna to watch over-the-air broadcasts. From the article "OT...

Connecting the connected car to the connected home

According to the latest Parks Associates research, nearly two-thirds of US drivers want connected car functionality as standard on their next new ride and 25 per cent of consumers are already intrigue...

‹
1
2
...
315
316
317
318
319
320
321
...
758
759
›