Providing Market Intelligence for 40 Years

In The News

Wearables spur on health consumerization

The wearables market for health and wellness is on the cusp of a significant stride forward, thanks to modern wearable technologies that provide the means to collect and manage health and wellness data in a more convenient and automated fashion. Parks Associates data shows growth in several wearables categories, including digital pedometers and GPS watches.

Wearable devices and their apps offer new means for consumers to manage their health and wellness. Wearables have emerged for fitness tracking, medical condition management, wellness monitoring, and personal safety assistance, among other use cases. New form factors like earbuds, headbands, patches, and smart fabrics enable the collection of new forms of data and push the use case horizon even further.

Parks Associates wearable device research shows U.S. consumers are interested in the benefits that wearable devices provide for health use cases:

  • 29% of U.S. broadband households own one connected health device, and 12% own multiple connected health devices.
  • More than 60% of future smart watch buyers plan to use a smart watch to track fitness.
  • 35% of U.S. smart watch owners are willing to share data from their device for a health insurance discount. 

From the article "Wearables spur on health consumerization" by Jennifer Kent.

Previously In The News

TechSee Introduces Integrated Visual AI to Sophie Live, Drastically Improving Complex Service Interactions

"With more than half of DIY users reporting setup or connectivity issues, it is clear that complexity remains a major barrier to smart home adoption," said Elizabeth Parks, President at Parks Associat...

Home Entertainment Forecast 2026: Streaming Flexes Its Muscle, Transactional a Critical Revenue Bridge

In an added flourish to Netflix’s year, the service beat out Prime Video after three years at No. 2 on Parks Associates’ “Top 10 SVODs by Subscribers” chart. The pervasiveness of streaming is u...

Fiber For Breakfast Week 3: How Connected Homes are Powering Independence as America Ages

From fall detection and emergency alerts to remote monitoring and telehealth, connected tools are reshaping how older adults stay independent at home. That shift was at the center of this week’s F...

Survey: Is the streaming infrastructure ready for some football?

Sports streaming is more popular than ever. A November Parks Associates report found that more than a third of U.S. internet households (38%) subscribe to at least one sports-specific streaming servic...