Providing Market Intelligence for 40 Years

In The News

Wearables must align to consumer needs for longtime adoption

New research from Parks Associates reveals 5 percent of U.S. broadband households are home to a smartwatch providing health and fitness tracking features, and 8 percent of households are using a digital fitness activity tracker such as a pedometer. But whether those households will grab more devices or upgrade down the road--and whether more households overall will jump on mHealth device bandwagon--is dependent on greater consumer education about the benefits of such tools, according to the Dallas-based firm.

"Though increased adoption of smartphones is fueling the mobile revolution that includes wearable devices, consumers' all-encompassing desire to use smartphones in all aspects of their lives is creating a dilemma for wearable OEMs," Tejas Mehta, a research analyst covering the mobile and wearable markets, says in an announcement regarding the latest Parks data on mHealth device adoption trends.

"Companies need to rally consumer interest in smart watches by educating them on the unique experiences and benefits of these and other wearables," Mehta says. "Otherwise, the majority of consumers may not see the reason to purchase another device that has similar, if not the same, capabilities as their smartphone."

From the article "Wearables must align to consumer needs for longtime adoption" by Judy Mottl.

Previously In The News

Parks Associates forecasts $190.7 billion in U.S. subscription video revenue by 2030

Total U.S. subscription TV and video revenue is projected to grow from $186.5 billion in 2025 to $190.7 billion in 2030, according to a new forecast released by Parks Associates on Dec. 16. The...

Alexa+ Hits the Web: Amazon’s AI Butler Goes Browser-Native

The web rollout caps hardware refreshes like Echo Show 21 and Fire TV Omni QLED, addressing Parks Associates data showing 70% of U.S. smart speaker owners limit use to timers. From the article, "Al...

Competitive Info: Even Ad-Supported Streaming Tiers Are Costing More.

About 45% of U.S. households watched free ad-supported streaming TV in Q1 2025, up from 42% during the same period a year earlier, according to an October 2025 report from Parks Associates. From th...

Amazon Puts Conversational AI Into Ring Doorbells

According to Parks Associates, 19% of U.S. internet households owned a video doorbell by 2023 — which represents a large installed base that’s in the market for software-driven updates. From the ar...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive