In The News

Warner Bros. Discovery And Paramount Global In Merger Talks: What It Means For Streaming

December 21, 2023

“It’s a challenging time for service providers to make the money work,” said Elizabeth Parks, president of Parks Associates. “It makes sense that there will be a lot of consolidation in the market. We expect to see this as a strategy in 2024 for companies to grow subscriber and revenue growth.”

From the article, "Warner Bros. Discovery And Paramount Global In Merger Talks: What It Means For Streaming" by Noah Smith

Previously In The News

Everyone Is Sharing Passwords And Streaming Services Know It

While it doesn’t appear that streaming networks are going to crack down on sharing just yet, that could change if revenue from subscriptions decrease. In fact, industry analyst Parks Associates tel...

Cable companies are looking for ways to limit password sharing

Companies have already started cracking down on shared passwords. Netflix limits users to two simultaneous streams, unless they pay for an upgraded plan that allows for four. ESPN now only allows five...

Feds break up alleged streaming password theft scheme

Netflix and other streaming services have dealt with a variety of password-stealing schemes and other scams for years. Netflix announced earlier this year it was trying to crack down on password-shari...

Kickstarter Darling Challenges Blue Apron--With a Hardware Twist

To this point, Patrice Samuels, a senior analyst at Parks Associates, a marketing research and consulting company, says that Tovala has to prove the food tastes good enough to offset the cost of p...

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About Parks Associates

Warner Bros. Discovery And Paramount Global In Merger Talks: What It Means For Streaming

Previously In The News

Everyone Is Sharing Passwords And Streaming Services Know It

Cable companies are looking for ways to limit password sharing

Feds break up alleged streaming password theft scheme

Kickstarter Darling Challenges Blue Apron--With a Hardware Twist

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