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Want To Build A Strong Social Media Presence? Follow These 10 Steps

Residential integrators might be shocked to consider the recently reported research from Parks Associates showing that consumers in broadband-enabled households rank service contractors as their sixth choice to recommend and purchase smart home systems, just between utility providers and HVAC contractors.

From the article "Want To Build A Strong Social Media Presence? Follow These 10 Steps" by Coleen Sterns.

Previously In The News

Smart TVs: The Entertainment Centerpiece of the Home – Industry Voices: Parks

Amid a slowing economy and the threat of inflation, consumer spending slowed over 2022. Despite this, consumers remained invested in streaming video consumption, with a record-high 23% of internet...

What's behind Netflix releasing viewing data? Flexing its muscles.

“Really it’s a chance for Netflix to set the standards and dialogue before the industry does or their competitors do,” said Paul Erickson, an analyst at Parks Associates. From the article "What's b...

TV antenna use surges amid coronavirus outbreak

That’s according to Parks Associates, which said that 25% of U.S. broadband households use an antenna to watch local broadcast TV channels, up from 15% in 2018. The firm said those figures could incre...

Sharing your TV streaming passwords? Cable companies won’t stop you—yet

Neither of these methods work particularly well, at least for the kind of casual sharing that’s pervasive among friends and family members. A survey earlier this year by Parks Associates found that 18...

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