Providing market intelligence for more than 35 years

In The News

Walmart’s bid for Vizio would make it a different kind of company

“That’s increasingly where the money is,” said Jennifer Kent, vice president of research at Parks Associates.

She said these days, a TV’s worth is tied to its streaming platform. Walmart’s private label brand Onn uses Roku, which Walmart does not own. Kent says acquiring Vizio’s Smartcast may help the big box retailer grow into another kind of company.

“The tech giants aren’t just making products. They’re very interested in having a relationship with you across many aspects of your life,” she said.

Jennifer Kent at Parks Associates says she could see Walmart strengthening its position by creating its own movies and shows. “Walmart Originals,” she said.

From the article, "Walmart’s bid for Vizio would make it a different kind of company" by Kristin Schwab

Previously In The News

Netflix Leads US OTT Market

“Several factors contribute to OTT video service churn by consumers,” advised Brett Sappington, Senior Director of Research, Parks Associates. “In some instances, consumers are experimenting with new...

Cirrent Will Connect Your Smart Home Devices To The Internet Right Out Of The Box

As smart home technology gets smarter, so should the way in which these innovative devices connect to the internet. Enter the San Mateo-based company Cirrent and its newly minted automatic connection...

“Snackable” Content Growing In Popularity

Snackable, mobile-friendly content is growing in popularity among media companies looking to increase engagement and revenue. Indeed, Ooyala recently took a look at the most popular digital videos of...

Parks: Top 10 Connected Entertainment Disruptors

Parks Associates has hosted the final day of the company’s 20th annual CONNECTIONS conference in San Francisco with panel discussions moderated by the firm’s analysts and featuring executives from com...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive