Providing market intelligence for more than 35 years

In The News

Walmart’s bid for Vizio would make it a different kind of company

“That’s increasingly where the money is,” said Jennifer Kent, vice president of research at Parks Associates.

She said these days, a TV’s worth is tied to its streaming platform. Walmart’s private label brand Onn uses Roku, which Walmart does not own. Kent says acquiring Vizio’s Smartcast may help the big box retailer grow into another kind of company.

“The tech giants aren’t just making products. They’re very interested in having a relationship with you across many aspects of your life,” she said.

Jennifer Kent at Parks Associates says she could see Walmart strengthening its position by creating its own movies and shows. “Walmart Originals,” she said.

From the article, "Walmart’s bid for Vizio would make it a different kind of company" by Kristin Schwab

Previously In The News

How Do Consumers Research Smart Home Gear?

Parks Associates research reveals manufacturer websites are No. 1 source for researching smart home equipment. Integrator websites are No. 2. Those are the results from new smart home research by P...

4 Key Business and Lifestyle Trends Transforming Customer Demand

A study from Parks Associates found that “one-third of smart device owners in U.S. broadband households have increased usage of their devices during the COVID-19 pandemic, including 46% of smart door...

Amazon Prime Improves Its Customer Retention Rate

It's also comparable to the 9% annual churn for Netflix (NASDAQ:NFLX), which tops all streaming services, and much better than the 50% rate for Hulu, according to research from Parks Associates. Aside...

IoT Cybersecurity, ‘Cascading’ Failures, Worry Consumers Most About Connected Home

Data and privacy fears rank second among consumer smart home concerns. More than half of U.S. adults (58%) fear lack of privacy from device manufacturers who have access to data, real-time conversatio...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive