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Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business

February 20, 2024

“This is a good move by Walmart,” says Elizabeth Parks, president of the market research firm Parks Associates. “It sets the company in a position to compete with Amazon in new ways.”

“Walmart isn’t buying a TV hardware company, it’s buying a platform,” says Parks.

from the article, "Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business" by Janko Roettgers

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About Parks Associates

Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business

Previously In The News

Comcast is totally okay with you not having an Xfinity set-top box

Need help with your TV and smart-home setup? At-home tech support may be the answer.

Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate

Could streaming giants start to clamp down on password sharing?

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