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Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business

February 20, 2024

“This is a good move by Walmart,” says Elizabeth Parks, president of the market research firm Parks Associates. “It sets the company in a position to compete with Amazon in new ways.”

“Walmart isn’t buying a TV hardware company, it’s buying a platform,” says Parks.

from the article, "Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business" by Janko Roettgers

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About Parks Associates

Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business

Previously In The News

How Do Consumers Research Smart Home Gear?

Parks Associates: 60% of New Security Systems Are Self-Installed

Research Shows COVID-19 Elevates Smart Home Security Use, Increases Safety Concerns

Parks Associates: Headphones Likely to Experience Sales Spike Due to Coronavirus

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