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Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business

February 20, 2024

“This is a good move by Walmart,” says Elizabeth Parks, president of the market research firm Parks Associates. “It sets the company in a position to compete with Amazon in new ways.”

“Walmart isn’t buying a TV hardware company, it’s buying a platform,” says Parks.

from the article, "Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business" by Janko Roettgers

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Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business

Previously In The News

Competitive Reality of 5G Threatens Previous-FCC’s Title II Net Neutrality

More Americans Are Getting Familiar With Virtual Reality Technology

Alexa Poised To Play A Bigger Role This Amazon Prime Day

Research: over 50% of U.S. broadband households stream content on TV screens

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