“This is a good move by Walmart,” says Elizabeth Parks, president of the market research firm Parks Associates. “It sets the company in a position to compete with Amazon in new ways.”
“Walmart isn’t buying a TV hardware company, it’s buying a platform,” says Parks.
from the article, "Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business" by Janko Roettgers
Whatever the business model is, it's working. Data from ComScore indicates that Roku controls an industry-leading 37% of the United States over-the-top (non-cable) connected-television advertising mar...
The latest entry in our 2025 Security Industry Predictions series is Elizabeth Parks, president and chief marketing officer at Parks Associates, which produces research about what’s going on in the ph...
Consumer technology research firm Parks Associates is launching its new Strategic Consulting Unit, a new initiative designed to help companies refine their strategies and product and service offerings...
Parks Associates’ Home Services Dashboard, an ongoing research project analyzing consumer surveys of 8,000 US Internet households, reveals ARPU for traditional services bundled with home Internet incr...
