Providing market intelligence for more than 35 years

In The News

Walmart buying TV-brand Vizio for its ad-fueling customer data

According to a spokesperson for Parks Associate that Ars Technica spoke with, Vizio has 12 percent of connected TV OS market share. WSJ reported last week that Roku OS has more market share at 25 percent; although, a graph that Parks Associates' rep sent to me suggests the percentage is smaller (Parks Associates' spokesperson wouldn't confirm Roku OS' market share or the accuracy of WSJ's report to Ars). Roku OS is on Walmart's "onn." TVs, but Walmart doesn't own Roku.

From the article, "Walmart buying TV-brand Vizio for its ad-fueling customer data" by Scharon Harding

Previously In The News

Apple Inc. Could Have Trouble Selling a $200 Apple TV

In the United States, Roku, Google , Amazon , and Apple accounted for 86% of the streaming device market last year, according to research firm Parks Associates. Roku and Google's Chromecast were th...

Once again, Amazon takes aim at Apple TV

As the holiday shopping season nears, it will be interesting to see how Apple AAPL -1.37% and Amazon’s media streaming devices do. Apple TV recently slipped from third to fourth place in the rankings...

Smarter Entrepreneurs Finding Smaller Sector Opportunities From Smart Homes

DT currently estimates that automation devices currently only form a small slice of the overall smart home market pie. According to MarketsandMarkets, the global home automation and control market was...

Thermostat Wars: With Help From Apple HomeKit, Ecobee Takes Number Two Place Behind Nest

In the nascent connected home industry, startups now have the choice to tie up with platforms from either Apple AAPL +0.00% or Google GOOGL -0.30%. And going with Apple can make a big difference — tha...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive