According to a spokesperson for Parks Associate that Ars Technica spoke with, Vizio has 12 percent of connected TV OS market share. WSJ reported last week that Roku OS has more market share at 25 percent; although, a graph that Parks Associates' rep sent to me suggests the percentage is smaller (Parks Associates' spokesperson wouldn't confirm Roku OS' market share or the accuracy of WSJ's report to Ars). Roku OS is on Walmart's "onn." TVs, but Walmart doesn't own Roku.
From the article, "Walmart buying TV-brand Vizio for its ad-fueling customer data" by Scharon Harding
Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".
Brett Sappington, senior research director and principal analyst at Parks Associates, added that the transactional market for video, Vudu’s core business, has begun eroding as movie studios no longer...
“Really it’s a chance for Netflix to set the standards and dialogue before the industry does or their competitors do,” said Paul Erickson, an analyst at Parks Associates. From the article "What's b...
Apple also provided statistics on smart speaker usage from the research firm Parks Associates. That report also found that playing music and getting the weather were the top uses of smart speakers, wh...
