In The News

Walmart buying TV-brand Vizio for its ad-fueling customer data

February 21, 2024

According to a spokesperson for Parks Associate that Ars Technica spoke with, Vizio has 12 percent of connected TV OS market share. WSJ reported last week that Roku OS has more market share at 25 percent; although, a graph that Parks Associates' rep sent to me suggests the percentage is smaller (Parks Associates' spokesperson wouldn't confirm Roku OS' market share or the accuracy of WSJ's report to Ars). Roku OS is on Walmart's "onn." TVs, but Walmart doesn't own Roku.

From the article, "Walmart buying TV-brand Vizio for its ad-fueling customer data" by Scharon Harding

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About Parks Associates

Walmart buying TV-brand Vizio for its ad-fueling customer data

Previously In The News

Parks Associates To Host Annual Connections Conference May 24-26 In San Francisco

25% Of Smartphone Owners Use Payment Apps Monthly

Securing Smart Homes From Hackers

Report: Consumers’ Growing Appetite For Solar, Storage And Bundled Home Energy Services

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