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Wall Street Wants Streamers to Make More Money – but Consumers Want to Pay Less | Chart

April 17, 2023

According to Parks Associates, 36% of over-the-top streaming subscribers, or 32 million households, are “service hoppers.” Other analysts call the behavior “subscription cycling.” These customers tend to stay with services for a shorter time, have more subscriptions at a time and have canceled more services than other subscribers over the previous 12 months.

From the article, "Wall Street Wants Streamers to Make More Money – but Consumers Want to Pay Less," by LUCAS MANFREDI.

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About Parks Associates

Wall Street Wants Streamers to Make More Money – but Consumers Want to Pay Less | Chart

Previously In The News

91% of viewers like streaming aggregation, survey says

The U.S. has nearly 300 OTT services to choose from

Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate

Password sharing denies streaming services $9 billion in fees

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