Providing market intelligence for more than 35 years

In The News

Voice Recognition Software Drive New IoT Use Cases

“Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, including home assistants like the Amazon Echo, Tap, and Dot,” said Stuart Sikes, president, Parks Associates.

From the article "Voice Recognition Software Drive New IoT Use Cases" by www.broadbandtvnews.com

Previously In The News

Research: 97% smart speaker homes own one device brand

Research from Parks Associates finds smart speakers inspire strong brand loyalty among owners – 97 per cent of smart speaker households own only one brand in this device category. The research reve...

Analyst: 52% US households dual pay-TV/SVoD

According to the latest Market Snapshot: OTT and Pay TV: Partnerships and Competition, from research and consulting firm Parks Associates, which examines competition in the US entertainment marketplac...

User experience key focus for smart TVs and SMPs

A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...

Research: 68% US homes watch NFL

The latest update of Parks Associates’ OTT Video Market Tracker analyses the launch of NFL+, the OTT subscription service operated by the NFL in the US and the market context for the service, as part...