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Virtual Reality: Slow Growth but Expanding Use Cases

In a recent survey, 25 percent of broadband households indicated they were familiar with some type of VR technology, but just 8 percent actually owned a headset, Parks Associates researchers found.

From the article "Virtual Reality: Slow Growth but Expanding Use Cases" by Billy Nayden.

 

Previously In The News

Report: Smart Home Devices Had Biggest Impact on Security Market in 2016

As for why dealers change their offerings, there are many possibilities. According to the Parks and SSI study, competitive forces are key. It could also be driven by the consumer, as more homeowners a...

Sleep Trackers Offer Money Making Opportunity

According to sleep research from Parks Associates, nearly 29 million U.S. broadband households currently own a product that helps them track their sleep quality, representing less than half of the nea...

Insurance, the Smart Home, and the Business of Keeping Customers Engaged

It takes a lot of time and money to acquire a customer, so once you have them, you better keep them. How can you do that if you only talk to them when they have a problem? Consumer engagement was a...

27% of U.S. Broadband Households More Concerned About Security Than 5 Years Ago

A new whitepaper from Parks Associates, produced in partnership with Xfinity Home, reveals 27% of U.S. broadband households report far more concern now about the physical security of home than five ye...

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