Providing market intelligence for more than 35 years

In The News

Viewed From The Cloud, The Internet Of Things Looks Rosy

Automotive applications have strong momentum: Parks Associates estimates that 25% of U.S. cars and light trucks (about 54 million vehicles) have some kind of network connectivity today, with about 14 million on the cellular network. Chris and other experts forecast that about 80% of vehicles will be connected by 2020.

From the article "Viewed From The Cloud, The Internet Of Things Looks Rosy" by www.forbes.com

Previously In The News

20% of Broadband Homes Now Get TV Via Antenna

While many of our regulars have realized the benefits of an over the air antenna for years, it's a phenomenon that more recently has caught on among Millennials and younger broadband subscribers looki...

Most Broadband Users Still Pay For Television

Fortunately for pay-television providers, Kelling is not alone in what the industry calls “over-the-top” video consumption. According to the market research firm Parks Associates, 81 percent of U.S. h...

Can Traditional TV Keep Up In A Digital-First World?

The ongoing disruption was made manifest in the number of consumers tuning into alternate channels: 63% of broadband-enabled households have at least one OTT subscription, according to research from P...

OTT Video Service Subscriptions Increase in Q1 According to Parks Associates

OTT video service subscriptions are increasing a year after the start of the global pandemic. Parks Associates’ latest research of 10,000 US broadband households finds 82 percent of U.S. broadband hou...