In The News

Viacom To Target Ads On Roku Streaming Boxes

April 28, 2016

“With this partnership, we can deliver more relevant messages to Roku consumers for products and services that interest them,”said Kern Schireson, Viacom’s executive vice president of data strategy and consumer intelligence. “Advertising experiences like this are more impactful for both consumers and marketers.”

In the U.S., Roku is the most-used box for streaming video, according to researcher Parks Associates. Last year, Roku users streamed 5.5 billion hours of content, the companies said Thursday.

From the article "Viacom To Target Ads On Roku Streaming Boxes" by Joan E. Solsman.

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About Parks Associates

Viacom To Target Ads On Roku Streaming Boxes

Previously In The News

NAB Puts The Future Focus On OTT In Vegas

Nearly 80% Of US Spanish-Language Households Subscribe To OTT Video Services

Cutting the cord: 59% of Americans have canceled cable TV, signaling the dominance of streaming giants Netflix, Hulu and Amazon

Smart home devices are 'valuable' to 75% of those who use them

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