“With this partnership, we can deliver more relevant messages to Roku consumers for products and services that interest them,”said Kern Schireson, Viacom’s executive vice president of data strategy and consumer intelligence. “Advertising experiences like this are more impactful for both consumers and marketers.”
In the U.S., Roku is the most-used box for streaming video, according to researcher Parks Associates. Last year, Roku users streamed 5.5 billion hours of content, the companies said Thursday.
From the article "Viacom To Target Ads On Roku Streaming Boxes" by Joan E. Solsman.
For those who think Amazon has the clout to steal away Netflix subscribers, the logic there isn't too easy to follow: the $9 price point for the new service simply isn't compelling enough to siphon aw...
The percentage of broadband-connected households using antenna-delivered broadcast TV has jumped from 9 percent to 15 percent over the past three years. And the percentage getting pay-TV service has d...
A new research from Parks Associates shows that 62% of U.S. car owners would prefer to bundle vehicle data charges with their mobile data bill, while only 12% prefer a direct billing relationship with...
Unauthorized use off Netflix or HBO passwords of paying customers generated a loss of more than $500 million in revenue in 2015, Parks Associates research showed. However, major VoD companies dispute...
