This is according to Parks Associates, which also found that three-quarters of US broadband households access this content at least once a month.
"Today's home entertainment is all about personalisation," said Brett Sappington, senior director of research, Parks Associates. “Consumers now expect video, music and gaming experiences to adapt to their needs, including anywhere, anytime and any-device access. Successful services are extending personalisation into all aspects of the service experience and features."
From the article "User-generated video, live streaming grow online" by Michelle Clancy.
Like all streaming services, Disney+ saw strong growth during the pandemic but competitor Netflix reported losing subscribers last quarter. But Disney+ is cheaper than Netflix – an increasingly import...
Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".
“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...
Yet the so-called smart kitchen remains a tough sell. With the kitchen often a hub for families and friends, habits there can be hard to change. And many people see the kitchen and mealtimes as a have...
