Register

I agree with the Privacy Policy

In The News

US Homes Watch Four Hours Of Web Video Per Week On A TV

June 22, 2016

Broadband TV News

Parks Associates new report Tracking Eyeballs: Video Analytics and Measurement warns that consumers might increasingly use ad-blocking solutions while streaming video if the digital advertising methods disrupt their viewing experience.

Parks Associates’ digital media analysts advise service providers and media companies that the best defense against these ad blockers is to develop digital advertising models that are integrated and non-disruptive to the viewing experience.

From the article "US Homes Watch Four Hours Of Web Video Per Week On A TV" by www.broadbandtvnews.com

Previously In The News

The Glory Days of Sharing Passwords to Stream Free TV May Soon End

According to Bloomberg, industry research firm Parks Associates found that one-third of internet users stream cable TV shows without paying for access, which, the firm estimates, costs cable companies...

Nest, now a Google subsidiary, starts selling video doorbell

Nest’s doorbell, called Nest Hello, marks its first entry into the $334 million video doorbell market, according to 2017 data from research firm Parks Associates. Last month, Amazon announced it had p...

Streaming Services Reckon With Password-Sharing "Havoc"

Password sharing has serious economic consequences. In 2019, companies lost about $9.1 billion to password piracy and sharing, and that will rise to $12.5 billion in 2024, according to data released b...

The Smart Home Hub is not dead, but evolving

Smart home technologies are beginning to enjoy their day in the sun, with adoption levels rising across the board. One recent research report from Parks Associates claims that 17% of US broadband hous...

‹
1
2
...
555
556
557
558
559
560
561
...
742
743
›