Providing market intelligence for more than 35 years

In The News

Understanding the Samsung Smart Hub TV App Market

Although Samsung is not the only brand vying for control of the Smart TV market, they do have a 34.5 percent USA market share for Smart TVs. New industry research from Parks Associates shows that app developers are targeting the Smart TV platform as the next significant growth area because almost 80 percent of Smart TV owners regularly use apps.

From the article "Understanding the Samsung Smart Hub TV App Market" by Vivian Poole.

Previously In The News

Connected CE purchases show steady decline since 2008

“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...

Research: Free trials influence over half of OTT subs

Parks Associates research finds that over 50 per cent of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their...

Research: 68% US homes watch NFL

The latest update of Parks Associates’ OTT Video Market Tracker analyses the launch of NFL+, the OTT subscription service operated by the NFL in the US and the market context for the service, as part...

User experience key focus for smart TVs and SMPs

A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...