Providing market intelligence for more than 35 years

In The News

Understanding the Samsung Smart Hub TV App Market

Although Samsung is not the only brand vying for control of the Smart TV market, they do have a 34.5 percent USA market share for Smart TVs. New industry research from Parks Associates shows that app developers are targeting the Smart TV platform as the next significant growth area because almost 80 percent of Smart TV owners regularly use apps.

From the article "Understanding the Samsung Smart Hub TV App Market" by Vivian Poole.

Previously In The News

The future is now: top smart home gadgets for 2025

According to market research by Parks Associates, approximately 45% of U.S. households with internet access own at least one smart home device, and 18% have six or more. This growing trend highlights...

Smart Homes, Smarter Service: Why Visual Agentic AI Leads in 2025

Nearly one-third of European consumers give up on setup within 30 minutes (Parks Associates) From the article, "Smart Homes, Smarter Service: Why Visual Agentic AI Leads in 2025" by Katie Mamia

LG G5 OLED Review: Best TV of 2024?

According to recent data from Parks Associates, nearly 70% of US households subscribe to at least one streaming service, making smooth performance across these platforms crucial. From the Archynews...

The Smart Money: Partnership Possibilities in the Connected Home

Parks Associates will be presenting this data and more at CONNECTIONS: The Premier Connected Home Conference, May 13-15 at the Renaissance Dallas at Plano Legacy (www.connectionsus.com). The event wil...