Providing Market Intelligence for 40 Years

In The News

Understanding the Samsung Smart Hub TV App Market

Although Samsung is not the only brand vying for control of the Smart TV market, they do have a 34.5 percent USA market share for Smart TVs. New industry research from Parks Associates shows that app developers are targeting the Smart TV platform as the next significant growth area because almost 80 percent of Smart TV owners regularly use apps.

From the article "Understanding the Samsung Smart Hub TV App Market" by Vivian Poole.

Previously In The News

Amazon Prime Music Still The Biggest US Subscription Service

As Amazon launches its standalone Music Unlimited streaming service, research firm Parks Associates has been reminding the industry of the popularity of the company’s existing Prime Music offering, ba...

Two out of five U.S. homes want to swap the remote for their voice

So notes a recent report from Parks Associates, which found that 43 percent of all broadband households in the U.S. that use — or plan to use — a smart TV or streaming media player want to be able to...

TV's next big experiment: 'choose your own adventure'

Viewers vote on the actions of the protagonist -- leading to one of seven endings -- using a smartphone app while the movie keeps rolling seamlessly for between 70 and 90 minutes. "This type of con...

19% Of US Broadband Households Cancelled An OTT Video Service In 12 Months

Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...