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Understanding the Samsung Smart Hub TV App Market

Although Samsung is not the only brand vying for control of the Smart TV market, they do have a 34.5 percent USA market share for Smart TVs. New industry research from Parks Associates shows that app developers are targeting the Smart TV platform as the next significant growth area because almost 80 percent of Smart TV owners regularly use apps.

From the article "Understanding the Samsung Smart Hub TV App Market" by Vivian Poole.

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“One-half of consumers view smart door locks and smart video door bells as unaffordable,” said Parks Associates in 2017. “This is a significant challenge for the smart-home market. The average price o...

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