Parks Associates emphasizes that for apartments to remain attractive to prospective renters, property owners will need to reevaluate their connectivity strategies continuously. The ability to quickly deploy reliable internet, while reducing operational complexity, will be central to delighting residents and ensuring sustainable business practices in multifamily properties.
From the article, "Understanding Renters’ Connectivity Expectations in Apartments" by Logan Wright
Brad Russell, a senior analyst with the research firm Parks Associates, said only about 7 percent of U.S. homes with broadband Internet service have installed Internet-connected door locks. Device...
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